This could sell for $2,000, Mike easily has the credentials to demand that.
However, this course is not his business. He is not a professional info product entrepreneur. He has multiple successful companies, and this course is a passion project for him.
Pricing it affordable makes it accessible to anyone. It's also high enough for Mike to keep it updated as well as respond to discussions inside.
If you are a service provider, you'll make back the cost in one client. If you sell software, you'll make it back in your first 100 emails, which basically takes about a weekend.
For eCommerce types, if you land just one Youtuber or influencer to post about your product, this course will pay for itself multiple times over.